What’s Included in a Website?
Your website is an important part of the way you connect to customers. An effective website enhances your other Internet-related efforts to reach customers including your neighborhood marketing and social media efforts.
Before We Start
Before we start on your website, we ask you to help define for us these key questions:
- What types of customers do you want to target?
- What do you want your customers to do?
- What is your core expertise or solution?
- Why are you better than your competition?
Knowing the answers to these questions helps us keep the website focused on attracting qualified leads and start differentiating your business from that of your competition.
What’s Included in Your Website
Though websites may look and operate much differently, we find that at a minimum, a website should provide the following pages which are included in our proposal:
- Home page – Recaps information a customer might need before visiting or contacting. Should provide a strong call to action with a phone number and/or contact form.
- Products/Services page – Provides more in-depth information about the products, products lines or services you provide.
- Portfolio/Success page – Provides examples of your work or case studies.
- Contact page – Provide phone and email contact information and a contact form for online submission of inquiries.
- About page – Provides more information about your business such as how many years in business, awards and additional testimonials
- Privacy Policy page – A privacy page lets visitors know what you will do with their contact information. If you are running search engine advertising, a privacy policy is required
- Blog page – If you are making regular updates or contributions to your website then a blog-style page for blog posts, news updates or other timely information may make your website more timely and informational. As you work with our design team, a blog page may often be an alternative to the standard home page.
Your website will also make it easy for either you or us to add additional pages. If we do additional pages beyond those shown above, additional charges apply.
Website Features
Your website will feature:
- Professional appearance
- Easy navigation
- Self-service changes
- Search engine intelligence to work well with sites such as Google, Yahoo and Bing.
- Analytics capability
Website Analytics
Your website will be designed to work well with Google Analytics to give you insight into your website visitors and their browsing habits.
Google Analytics Dashboard
Website Information Approach
We want to make sure your website answers the key questions that are asked by prospective customers, employees or suppliers. We want to make sure it answers, as needed, all the following items:
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Calls to Action
- Contact Us
- Join Our Group/Email List
- Become a Facebook Fan
- Follow Us on Twitter
- Download Our White-paper
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Dynamic Content
- News or Blog Updates
- Twitter Feed
- Recent Flickr Images
- Upcoming Events
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Product and Category Information
- Brands
- Usage Information
- Store Support Information
- Manufacturer Support Information
- Links to Helpful Resources
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Reference Information
- Case Studies
- Customer Testimonials
- Recent Transactions
- Support for Neighborhood Causes and Groups
- BBB and/or Other Accreditation’s
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General Contact Information
- Physical Address
- Phone Numbers
- Email Addresses
- Facebook Link
- Twitter Link
- LinkedIn Link
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Business Information
- Physical Address
- Hours of Operation
- Map
- Pictures of Exterior
- Pictures of Interior
- Company History
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Management and Staff Information
- Names, Titles, Backgrounds and Pictures
- Contact Information
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Search Engine Information (SEO)
- Page Title
- Meta Description
- Meta Tags
- Use of HTML Headings for Key Phrases
- Words Used in Searches
Development Approach
In order to keep costs low and still deliver a high quality solution, we will build your website on top of WordPress. WordPress makes it easy for you to make changes long after we have finished.
After we develop your website, we will test it to make sure to looks and works well with the following browsers:
Internet Explorer
Mozilla Firefox
Google Chrome
Apple Safari
Apple iPad
Apple iPhone
If a key part of your website also includes a blog, then we will also provide additional support for the viewing of your blog in a mobile format on the iPhone.
