Getting the most out of each customer relationship

Category

Retail

Situation

Mal Maloufis no stranger to retail, so when it came to the launch of her new boutique she knew the value of customer relationships and communication. Mal recognized that every new customer had a much larger lifetime value if she kept in touch.

Challenge

Running a business has many demands. The time commitments of operating her boutique left Mal little time to implement the program she knew she needed.

Solution

BubbleLife Media worked with Mal to design an affordable program that would get her store information in front of neighborhood shoppers and, more importantly, in front of previous shoppers. Mal turned to BubbleLife Media to help her:

• Runs neighborhood advertising on BubbleLife.com, and keep her name in front of the potential shoppers.
• Creates monthly content through her Neighborhood Marketing Center that serves as newsletter articles, Facebook posts and emails to clients.
• Regularly uploads new email addresses that Mal generates in-store.

Results

Together, these efforts have proven an easily manageable and affordable way to generate new business, and maximize the value of each customer relationship. The content strategy has proven so successful that her Neighborhood Marketing Center serves as her main presence on the Internet—generating dozens of visitors each month from search engines.