Social media sites, such as Facebook, are the online version of “word-of-mouth” marketing – something businesses have long depended on for growth and profits. Social media takes proven word-of-mouth concepts online to enable better, faster and broader reach.

A social media campaign is a targeted effort to use the word-of-mouth online reach of your existing customers and contacts by giving them something specific to say and do. A well thought out social media campaign can drive results for your business now and on an ongoing basis.

When designing your social media campaign, we’ll work with you to identify:

1. A compelling event and/or offer that will generate solid word-of-mouth online results.
2. Reasons why your existing customers and contacts will want to participate.
3. Opportunities to reach new customers through social media advertising.
4. Target social media platforms that can generate maximum results.
5. Processes for a smooth customer experience.
6. Required graphics, content and applications.
7. Sales linkages so that online results translate into in-store sales.
8. Ways to grow your existing customer database and online customer connections.
9. Companies and brands that might provide leverage for your efforts.
10. Methods to track results.
11. How the results of the campaign can be used to enhance future sales.