CB Construction – Contractor

http://www.chrisblackconstruction.com
http://lakewood.bubblelife.com/community/cb_construction

Chris Black, of CB Construction, came to BubbleLife as a referral from another BubbleLife client. Chris had grown frustrated with his marketing efforts. His website hadn’t generated any leads for over a year. His email efforts were sporadic because his email tool, Constant Contact, required too much time to create newsletters. Plus, he was hearing from many “marketing experts” that Facebook was the new Myspace but he didn’t want to follow the latest fad only to see no results. For someone who prides himself on staying on top of his projects, he felt his own marketing project had fallen off track.

BubbleLife Media worked with Chris to identify an affordable approach that would put his marketing project back on track. This plan consisted of improving his exposure to potential customers, generating new leads from his website, generate word-of-mouth referrals from existing customers while also reducing the time he was spending on marketing. In short – more customers with less effort. BubbleLife accomplished this by:

• Redesigning his website to better showcase his previous work and focus the site on the capture of a lead.
• Implementing a neighborhood marketing strategy on BubbleLife.com that gets his name in front of potential customers.
• Creating content through a Neighborhood Marketing Center that helps Chris communicate his unique selling propositions that can also be easily repurposed into his newsletters, website and Facebook content.
• Creating a custom email template that gave his email marketing efforts a professional look.
• Launching a Facebook page that could serve to strengthen ties to prior customers and provide an easy place to post photos.

Within the first week of launching his redesigned website, Chris received his first lead after going over a year without any. With the integrated advertising, content and email strategy Chris now generates several high quality leads a month.

Chris’s marketing efforts are now all centralized in his BubbleLife Media Neighborhood Marketing Center. This integration keeps his monthly costs low and his results consistent. Plus, the monthly Insights report generated from his Neighborhood Marketing Center lets him stay on top of his “marketing project” with the same level of detail he delivers to his customers.

What BubbleLife Media Delivered: Results!