Amy Titus – School Board Candidate

Amy Titus, a lifelong neighborhood resident, sought to give back to her community by contributing her time and energies to the local elected school board. Amy had never run for political office and knew that it might take a few election cycles to achieve her goal. She wanted an affordable campaign strategy that would give her visibility and name recognition that, even if it didn’t result in a successful outcome, would help position her for a future run.

BubbleLife Media put together a strategy based on content and advertising. Amy used the Neighborhood Marketing Center to create content that was distributed to readers on the Park Cities edition of BubbleLife.com. The content focused on the issues facing the district and her plans to address those issues. She then used the Neighborhood Sponsorship ad to get maximum exposure to the neighborhood to build name and campaign awareness. The sponsorship ad generated much better results at a much lower cost than a comparable direct mail campaign. BubbleLife Media also coordinated her efforts with other local media for print and additional online efforts.

Though Amy didn’t succeed in her first run for public office, she:

• Generated tremendous neighborhood debate on school board issues.
• Ran a strong positive campaign focusing on issues and responses that received much recognition for its content.
• Received much broader name recognition and support for a future run.

Amy’s goals going in the campaign were modest and within a month’s time, BubbleLife Media put Amy front and center in her community.

What BubbleLife Media Delivered: Results!